Maison Bullion: Luxury Athleisure Redefined
Founded in 2025 by B.I., Maison Bullion is a purpose-driven luxury athleisure brand. We're creating jobs and driving positive change through fashion.
Our exclusive collections exude luxury, comfort, and versatility. They're designed for ambitious men and supporters of our cause.
Brand Objectives
1
Establish Luxury Identity
Create a distinctive presence in the high-end athleisure market with premium offerings.
2
Global Reach
Ship luxury clothing worldwide from our United States base.
3
Exclusive Launch
Generate demand through pre-launch signups for a 24-hour sellout strategy.
4
Leverage Networks
Utilize B.I.'s connections for maximum initial market penetration.
Mission & Impact
1
1
Exclusive Collections
Create coveted, limited-edition luxury drops that build anticipation.
2
2
Empower Creatives
Support incarcerated creatives through our innovative affiliate program.
3
3
Celebrity Collaborations
Partner with high-profile figures and inmates for future collections.
4
4
Community Education
Teach crypto, blockchain, and financial literacy to underserved communities.
Progress to Date
1
Design Phase
Prototype designed
2
Production Started
Sweat suit production started (Black colorways)
3
Trademark
Filed Bullion trademark (Pending)
4
Website
Website development underway (Pending)
5
Marketing
Secured some influencer marketing talks
6
Tags & Bags
Luxury clothing brand tags, shopping bags sourced
Current & Past Challenges
Production Costs
High manufacturing expense at $70 per suit affects margins significantly.
Brand Identity
Style lacks brand identity
Supply Chain
Factory delays due to Chinese New Year impact past timeline.
Distribution
Shipping fulfillment is TBD
Brand Name Uniqueness
“Bullion” (We refined to Maison Bullion due to over saturation
How Well Fix it
1
Refine Brand Identity
  • Hone in on brand identity
2
Optimize Production
  • Simplify designs, season-ready
3
Professional Fulfillment
  • Source Vietnam manufacturers & neg best prices
4
Marketing Precision
  • Source 3LP or package items in house (professionally)
5
Road Map
Follow a uniquely design road map and budget plan for a strategic and successful launch
6
No Learning Curves
We get right to work
7
Influencer Marketing
Organize influencer marketing campaigns and monitor talent for optimal results
Launch Roadmap
March 2025
Refine designs, market fit
April 2025
Production, site prep
May 26, 2025
Launch pre-orders May 26
July 3, 2025
Sell-out July 3
Case Study - The Way I See (Shark Tank)
  • Adaptive clothing for disabilities started in 2020
  • She made 260,000 in 24 hours with 1 drop per month through social media announcements
  • Crewnecks Sells for $60 (retail price) and $21 landed → The total cost to produce and deliver the product to its final destination, including manufacturing, shipping, import duties, and other costs.
  • Hoodies sell for $75 cost $25 landed
  • Sold out post-Shark Tank
  • Pre-orders drove demand
  • Maison Bullion can mirror
Revenue Potential
  • Current: 100 suits at $70 each
  • Costs $7,000 total
  • Sells for $38,000 ($380/suit)
  • Profits $31,000 today
  • Vietnam: 100 suits at $40 each (approx)
  • Costs $4,000 total
  • Sells for $38,000 ($380/suit)
  • Profits $34,000 with me
Bigger runs, bigger profits
Quick Profit Overview
1,000 True Fans - Kevin Kelly’s model
  • Identity – True fans connect with a lifestyle and mission, not just a product.
  • Exclusivity – People love feeling like they’re part of something special.
  • Community & Belonging – Fans want to join a movement, not just make a purchase.
  • FOMO & Scarcity – Limited drops keep fans excited and coming back for more.
Maison Bullion follows this model by making fashion more than just clothes—it’s a statement. With small, exclusive drops and a strong community, fans feel like they’re part of something bigger. They’re not just buying a product; they’re joining a movement.
1,000 Fans x $500
Equals $500,000 in annual revenue.
Profit Comparisons
Maison Bullion’s Vs Famous brand launches
1. Aime Leon Dore (2014) - https://www.aimeleondore.com
  • Company Background: Founded in 2014 by Teddy Santis in Queens, NYC, Aime Leon Dore launched with a vision of luxury streetwear fused with timeless, nostalgic style. Its debut drop featured hoodies, tees, and caps, crafted with premium materials and clean-cut designs. Leveraging Santis’ community roots and pre-launch buzz, ALD sold out online in under 24 hours, establishing a reputation for quality and exclusivity. Now a menswear powerhouse, it’s known for high-profile collaborations like Porsche, blending urban sophistication with everyday wear.
  • First Drop Details:
  • Size: ~200-300 sets (e.g., 150 hoodies + pants, 100 tees + shorts, 50 caps).
  • Revenue:
  • Sets: $300/set × 250 = $75,000
  • Caps: $50 × 50 = $2,500
  • Total: $77,500
  • Cost: $60/set × 250 = $15,000; caps $20 × 50 = $1,000; Total: $16,000
  • Profit: $77,500 - $16,000 = $61,500
Maison Bullion’s Comparison (300 Sets):
  • Revenue: $380/set × 300 = $114,000
  • Cost: $40/set × 300 = $12,000
  • Profit: $114,000 - $12,000 = $102,000
  • How Much Maison Bullion Would Make: Maison Bullion earns $102,000—66% more than ALD’s $61,500, driven by a higher set price ($380 vs. $300) and lower production cost ($40 vs. $60).
2. Noah (2015) - https://noahny.com
  • Company Background: Launched in 2015 by Brendon Babenzien in NYC, Noah emerged from his Supreme legacy, delivering luxury streetwear with a punk-inspired twist and a commitment to quality. The first drop showcased tees, hoodies, and shorts in minimalist designs, targeting a stylish, defiant audience. It sold out in 24 hours, fueled by Babenzien’s industry clout and a loyal community, later integrating social causes like anti-gun violence into its ethos. Today, Noah stands as a premium menswear brand with a purpose-driven edge.
  • First Drop Details:
  • Size: ~300-500 sets (e.g., 300 tees + shorts, 100-200 hoodies + pants).
  • Revenue:
  • Sets: $350/set × 400 = $140,000
  • Cost: $50/set × 400 = $20,000
  • Profit: $140,000 - $20,000 = $120,000
Maison Bullion’s Comparison (400 Sets):
  • Revenue: $380/set × 400 = $152,000
  • Cost: $40/set × 400 = $16,000
  • Profit: $152,000 - $16,000 = $136,000
  • How Much Maison Bullion Would Make: Maison Bullion earns $136,000—13% more than Noah’s $120,000, thanks to a $30/set price advantage ($380 vs. $350) and $10/set lower cost ($40 vs. $50).
MB Road Map - Why It Wins
  • We build up an awesome brand in the next 4 months
  • I’m with you every step, hands-on.
  • No chaos. I help you sort out all the noise.
  • We'll plan properly for pre-orders and a big first day (skipping the trial-and-error headaches)
  • It’s fast-paced—we start strong and keep moving forward and make it happen
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